The World's 50 Most Marketable 2013
The 50 athletes you should be investing in over the next three years.
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The World's 50 Most Marketable 2013
The 50 athletes you should be investing in over the next three years.
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Oakley tees up BMW PGA Championship deal
Oakley has become the official eyewear supplier of this week’s BMW PGA Championship, the European Tour’s flagship event.
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William Hill scores early Scottish Cup extension
Bookmaker William Hill has extended its title sponsorship of the Scottish Cup, Scotland’s premier club soccer knockout competition.
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DHL takes naming rights to Lions Tour
Global logistics firm DHL has become the naming rights partner of the upcoming British & Irish Lions Tour in Australia.
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Itaipava set to sign second stadium deal in Brazil
The Grupo Petropolis brewery is reportedly set to announce a second major stadium naming rights deal in as many months.
Yesterday's NewsSyndicateLatest News
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Brasil Foods lands twin deal for Rio 2016
Brasil Foods has agreed a deal for two of its brands with the organising committee of the Rio 2016 Olympic and Paralympic Games. Read more...
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Hyundai ups Australian grassroots soccer backing
The Australian arm of Korean carmaker Hyundai has expanded its partnership with the Football Federation of Australia (FFA) to become the organisation’s official grassroots partner. Read more...
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Opta scores deal for world cricket’s major events
The International Cricket Council (ICC) has appointed Opta as its official data provider. Read more...
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Kent to play at The Spitfire Ground in ten-year deal
Kent County Cricket Club has agreed a ten-year stadium naming rights deal with British brewer Shepherd Neame, the makers of Spitfire Premier Kentish Ale. Read more...
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Borussia Dortmund sign deal ahead of Bayern showdown
On the eve of the Uefa Champions League final against Bayern Munich, Borussia Dortmund have sealed a commercial deal with international mobile sim card provider Lebara Group. Read more...
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Road America race takes Johnsonville Sausage name
Johnsonville Sausage has agreed a title sponsorship deal for June's Nascar Nationwide Series race at Road America. Read more...
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Concept2 renews with German Rowing Federation
The German Rowing Federation has extended its sponsorship and supply deal with rowing equipment manufacturer Concept2. Read more...
Event Calendar
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24
May
26
May
Amber Lounge Monaco, 24 - 26 May 2013
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25
May
25
May
adidas Grand Prix, 25 May 2013
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26
May
31
May
SportAccord Convention, 26 - 31 May 2013
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28
May
1
Jun
Sports Service Trade Conference of 2013 China (Beijing) International Fair for Trade in Service
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1
Jun
Eugene SDL - Prefontaine Classic, 1 June 2013
Editor's Picks
Features
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Wembley, London and Champions League partners prepare for first all-German final
When Borussia Dortmund take on Bayern Munich in the first all-German Uefa Champions League final at London’s Wembley Stadium on Saturday it will be a clash of two of European soccer’s leading teams, both in terms of on-field performance and commercial clout. Read more...
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Back from the brink: Borussia Dortmund’s remarkable recovery
Two years after winning the Bundesliga in 2002, Borussia Dortmund found itself in financial ruin and on the brink of collapse. Chief financial officer Thomas Tress tells the tale of a remarkable recovery which last season saw the club crowned German champions again. Read more...
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Most Marketable…Agency?
Following the release of our 2013 list of the World's Most Marketable Athletes in association with Eurosport earlier this week, sports business blogger Chris Lesley has come up with a points system to determine which agency boasts the most marketable athletes on their books. Read more...
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Jockey Club reaches UK£15m bond target
The Jockey Club, the largest commercial group in British horse racing, has announced that its recently launched bond has reached its target of UK£15 million. Read more...
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On the road with Eurosport for Paris-Roubaix
With over 200 days of cycling coverage this year, pan-European broadcaster Eurosport is calling itself the ‘home of cycling’ in 2013. But its offering is not simply quantitative. Shadowing the team as they cover the Paris-Roubaix one-day race, it is clear the broadcaster’s involvement reaches to the fibre of the sport itself. Read more...



