Eastman Performance Films to sponsor No. 88 team in next three Cup Series campaigns.
Boca Juniors and River Plate sign two-year deals with deodorant brand.
Soccer content publisher to serve as preferred media partner of MLS commercial arm.
Cleaning tools manufacturer to sponsor college men’s basketball championship.
US network becomes first OTT platform to offer basketball league’s on-demand service.
Collaboration geared towards increasing awareness and understanding within English soccer.
Germany and Juventus soccer player to support young athlete development.
MLB’s St Louis Cardinals join NBA and NFL stars by taking stake in Vision Esports.
Telecommunications company to sponsor Formula One team in 2018 season.
Now celebrating its fifth year, SportsPro Live will feature an ambitious, future-focused sports agenda that looks at the meeting point between business, fandom and tech. With four content themes covering everything from the rights model for the OTT era to esports, diversity and transparency, fanalytics and the match day experience of tomorrow, SportsPro Live 2018 will build a picture of the industry to come.Find out more
Tyre brand partners with Portuguese club soccer’s premier knockout tournament.
Soccer body partners with Argentinian fast food chain.
Kazakhstani boxing star signs sponsorship deal with Mexican beer brand.
French soccer club to use new kit supplier from 2018/19 season.
Motorsport series could return to Argentina for first time in over two decades.