Goodform is a...
Founded on robust research and industry experience, we develop innovative strategies to improve commercial performance including commercial and membership audits and stadia management.
We help sports organisations to maximise the value of their data. We undertake customer relationship management (CRM) audits, host, cleanse and profile data and then implement targeted digital and off-line campaigns to drive sales.
Sports CRM Summit 2012 (May 22nd):
The Sports CRM Summit continues to grow and attract more and more interest from all over the world each year and the 2012 event, with an iconic venue and an impressive agenda promises to be the best yet.
Membership Management Specialist:
We specialise in developing and managing sports membership schemes from strategy to customer care. This includes new product development, sales and marketing, customer service, administration and database management.
Sales and Marketing Company:
We provide resource and expertise to increase sales. This includes market research, campaign management, design, website development, telemarketing and sms.
The Goodform Group Goodform has two sister companies with whom it works very closely. Sportswise, Goodforms's Market Research arm, is an independent market research agency working for national governing bodies, professional clubs, associations, commercial companies and public sector, and not-for-profit organisations that are involved with sport and leisure. Sportswise believe it is only through understanding what your customers, stakeholders, commercial partners and participants are looking for, can you confidently address key marketing and product issues. And this type of research can help to underpin any successful sales and marketing campaign.
Additionally, The Membership Management Company sits within the Goodform group and effectively provides services specifically for membership organisations, which include carrying out membership audits, developing existing and introducing new membership products and services, membership administration services, and all of the sales and marketing support required to assist in successful delivery of any membership scheme. We get results.
Goodformâ€™s initial engagement with The Ageas Bowl, home to Hampshire CCC, began in 2010 when we were appointed to drive ticket sales for the England versus Pakistan One Day International and assist with the sales and marketing for the venueâ€™s new hospitality and conference packages.
In 2009, QPR FC were seeking to develop their business processes and increase revenues via a new CRM strategy which enabled them to communicate more effectively with their fanbase.
UKA has embarked on an important period in the run up to the 2012 Olympics as it seeks to develop commercial aspects of its business and offer the best possible services to its stakeholders.
Goodform have undertaken significant analysis of the clubâ€™s database along with enhancement activities, to produce an in-depth knowledge of the clubâ€™s customer base. Through the enriched database we were then tasked with segmenting the database to identify the clubâ€™s key customer segments, produce customer profiles based on these segments and subsequently, design targeted marketing plans for each profile â€“ to maximise revenues, ROI and engagement.
As part of our role as CRM Agency for The Ageas Bowl we used geo-mapping and data profiling techniques to identify target markets and to ensure that the venue got the best ROI on their sales and marketing campaigns.
Goodform was appointed by Aston Villa FC to promote and generate sales leads for corporate hospitality packages in their new Trinity Road stand
The Rugby Football Union (RFU) issued, in 2005 debentures, ensuring that the holder had first refusal to purchase at face value, one ticket for Rugby Union events at Twickenham Stadium over a ten year period. The principle sum invested would then be returned 75 years from date of issue. The RFU approached Goodform to help generate sales of these debentures.
Brief: To devise and manage a Supporters Club for English Rugby in order to strengthen relationships between the RFU and England supporters and generate additional revenue to support grass-roots development of the game.
Brief: To manage and develop the FA Coaches Association, promoting its core benefits to qualified coaches nationwide in order to increase membership and generate additional revenue for FA coaching at every level. To work closely with the FA to plan and implement sales and marketing initiatives to grow and improve the scheme.
Goodform is one of the UK's leading sports marketing agencies, assisting national governing bodies and professional sports clubs to generate more revenue and greater products. One of our core services is Membership Management and we have become synonymous with the development and effective operation of sports membership schemes, helping organisations harness the passion, loyalty and pride unique to sports fans.
Sportswise, Goodform's sister company, is a leading market research organisation. Sportswise focuses hard on making sure research results contribute to your marketing strategies and deliver a return-on-investment. The company also prides itself on delivering accessible research that is easy to understand.
Goodform has full data management capabilities which we use to help our sports & Leisure clients to maximise profitability & customer engagement through the effective management of their contact information. Successful CRM depends on accurate customer information thoughout your organisation. Bad data is the number one reason that CRM project fail and it undermines the organisation's relationship with it customers.
The Sports CRM Summit focuses on providing the sports industry with the platform to come together and discuss these changes, compare experiences and explore the role of CRM in maximising revenues and increasing customer/fan engagement.
Paul Vaughan, CEO of England Rugby 2015, will be delivering a keynote presentation at The Sports CRM Summit 2012 at Wembley Stadium on Tuesday 22nd May.
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