Christian Pulisic pens Panini deal

Christian Pulisic pens Panini deal

US international soccer star reaches autograph and memorabilia agreement.

06 June 2017

NBA toasts extension with Panini

NBA toasts extension with Panini

Italian company to continue as basketball league’s trading card and sticker partner.

02 June 2017

Fanatics signs Cowboys star Elliott to exclusive memorabilia deal

Fanatics signs Cowboys star Elliott to exclusive memorabilia deal

Company adds NFL's Ezekiel Elliott to athlete stable.

31 May 2017

Nascar announces new licensing agreement with Yeti

Nascar announces new licensing agreement with Yeti

Cooler brand will be stock car series' official outdoor partner.

19 May 2017

Fifa appoints World Cup licensing partner

Fifa appoints World Cup licensing partner

Megalicense Entertainment to run merchandising and retail.

16 May 2017

Bayern Munich to open Shenzhen soccer school

Bayern Munich to open Shenzhen soccer school

German champions confirm plans for new Chinese facility.

03 April 2017

MLB gets official hot dog, licenses eco-friendly nappies

MLB gets official hot dog, licenses eco-friendly nappies

New deals signed with Nathan’s Famous and The Honest Company.

28 March 2017

MLB: Fanatics to sell merchandise at A’s Oakland Coliseum

MLB: Fanatics to sell merchandise at A’s Oakland Coliseum

New two-year deal includes 'substantial investments' in team stores.

21 March 2017

Report: Real Madrid close to €500 million image rights sale

Report: Real Madrid close to €500 million image rights sale

European soccer champions said to have 'deal in principle' with US fund.

09 February 2017

Aston Villa in Fanatics partnership

Aston Villa in Fanatics partnership

American group to update Championship soccer club’s retail operation.

30 January 2017

Global Eagle lands global cricket partnership

Global Eagle lands global cricket partnership

Inflight entertainment provider signs licensing agreement with ICC.

20 January 2017

Confirmed: Under Armour and MLB tie up kit deal

Confirmed: Under Armour and MLB tie up kit deal

Under Armour to take over MLB kit supply from Majestic and Nike

06 December 2016

MP & Silva renew Badminton Asia deal

MP & Silva renew Badminton Asia deal

Firm to continue Asian growth of racquet sport.

06 December 2016

FC Luzern net retail partner

FC Luzern net retail partner

Local firm to sell official kit throughout Switzerland.

10 November 2016

Fanatics lands major NHL agreement

Fanatics lands major NHL agreement

Merchandise and licensing deal continues assault on American major leagues.

27 October 2016

MLS scores EA Sports renewal

MLS scores EA Sports renewal

US soccer league continues with licensing and sponsorship deal.

19 October 2016