Atlético Madrid renew with Plus500 until 2021

Atlético Madrid renew with Plus500 until 2021

Spanish soccer giants extend shirt sponsor deal ahead of Saturday’s Madrid derby.

16 November 2017

Cricket Australia tunes in with Nickelodeon renewal

Cricket Australia tunes in with Nickelodeon renewal

Kids’ entertainment brand continues partnership with T20 Big Bash League.

15 November 2017

Wednesday’s Daily Deal Round-Up: Cycling, soccer and more

Wednesday’s Daily Deal Round-Up: Cycling, soccer and more

Sarah Storey gets back on her bike and more in today’s sports industry digest.

15 November 2017

Stoke City team up with Phizz

Stoke City team up with Phizz

English soccer team to use nutrition company’s hydration tablets for three years.

15 November 2017

University of Texas expands Ricoh partnership

University of Texas expands Ricoh partnership

Japanese electronics company to sponsor college’s athletics division.

15 November 2017

Otsuka Pharmaceutical returns for 2018 Asian Games

Otsuka Pharmaceutical returns for 2018 Asian Games

Japanese firm to provide official energy bar and sports drink for multi-sport event.

15 November 2017

Fluminense net Mackenzie sleeve sponsor deal

Fluminense net Mackenzie sleeve sponsor deal

University will partner with Brazilian top-tier soccer team until the end of 2017.

15 November 2017

Golf-Tech signs three-year renewal with the PGA

Golf-Tech signs three-year renewal with the PGA

Automated teeing manufacturer upgrades its status to become a PGA partner.

15 November 2017

FA appoints Cognizant to lead digital transformation

FA appoints Cognizant to lead digital transformation

English soccer’s governing body secures digital partner for FA Cup and Club Wembley.

15 November 2017

Comcast hits the slopes with US Ski and Snowboard

Comcast hits the slopes with US Ski and Snowboard

Telecoms giant’s Xfinity brand to be displayed on athlete uniforms.

14 November 2017

QPR bag back-of-shirt sponsor

QPR bag back-of-shirt sponsor

English soccer club secure two-year partnership with Ashville Aggregates.

14 November 2017

ATP clocks in Rolex renewal until 2020

ATP clocks in Rolex renewal until 2020

Luxury watchmaker to remain official timekeeper of elite men’s tennis tour.

14 November 2017

Subaru becomes Welsh rugby team shirt sponsor

Subaru becomes Welsh rugby team shirt sponsor

Japanese carmaker agrees two-season deal with Welsh Rugby Union.

14 November 2017

Tuesday’s Daily Deal Round-Up: Stade Français, golf and more

Tuesday’s Daily Deal Round-Up: Stade Français, golf and more

A rugby-heavy run-down of sports industry deals.

14 November 2017

United Soccer Leagues tunes in with Blockparty

United Soccer Leagues tunes in with Blockparty

Hospitality and entertainment company will partner with US soccer body.

14 November 2017

Formula E confirms Hugo Boss tie-up

Formula E confirms Hugo Boss tie-up

German fashion brand will sponsor all-electric series for 2017/18 season.

14 November 2017