Ashlyn Harris lines up with Umbro

Ashlyn Harris lines up with Umbro

US soccer player becomes sportswear brand’s first female ambassador.

16 August 2017

Lionel Messi has eye on new deal

Lionel Messi has eye on new deal

Soccer superstar launches his own collection with Hawkers.

15 August 2017

Yankees star Aaron Judge signs with Fanatics

Yankees star Aaron Judge signs with Fanatics

Rookie slugger pens exclusive autograph deal.

14 August 2017

Mo Farah sprints for the line with Maurten

Mo Farah sprints for the line with Maurten

British distance runner named brand ambassador for Swedish startup.

11 August 2017

Jay Z’s Roc Nation Sports agrees group endorsement for rookies

Jay Z’s Roc Nation Sports agrees group endorsement for rookies

Multi-athlete deal with audio brand Monster Products described as ‘first-of-its-kind’.

10 August 2017

Conor McGregor becomes official ambassador for Betsafe

Conor McGregor becomes official ambassador for Betsafe

UFC star signs personal endorsement deal ahead of professional boxing debut.

10 August 2017

Tim Howard clocks in with Tag Heuer

Tim Howard clocks in with Tag Heuer

American goalkeeper becomes watch brand’s latest soccer ambassador.

07 August 2017

Artur Boruc finds New Balance

Artur Boruc finds New Balance

Polish soccer goalkeeper swaps Adidas for American boot supplier.

04 August 2017

Exness signs Cristiano Ronaldo

Exness signs Cristiano Ronaldo

Soccer ace agrees a personal endorsement deal with forex broker.

03 August 2017

Mick Fanning signs with Mercedes-Benz

Mick Fanning signs with Mercedes-Benz

Australian surfer named brand ambassador for German car manufacturer.

02 August 2017

Report: Ronaldo to launch digital venture

Report: Ronaldo to launch digital venture

Soccer star invests in Portuguese agency to kick off 7egend.

31 July 2017

Nike signs nine-year-old Shane Kluivert

Nike signs nine-year-old Shane Kluivert

Son of Dutch soccer legend to be sponsored by US giant.

27 July 2017

Yuvraj Singh invests in Creator’s Gurukul

Yuvraj Singh invests in Creator’s Gurukul

Indian cricket star becomes partner and brand ambassador of Delhi-based company.

26 July 2017

UFX nets Andrés Iniesta partnership

UFX nets Andrés Iniesta partnership

Spanish soccer star signs personal endorsement deal with online broker.

24 July 2017

Sachin Tendulkar takes guard with Sony

Sachin Tendulkar takes guard with Sony

Retired cricket star named brand ambassador for Indian broadcaster.

19 July 2017

Justise Winslow fuels up with Met-Rx

Justise Winslow fuels up with Met-Rx

NBA star signs personal endorsement with sports nutrition brand.

18 July 2017