Xavi nets Audi Qatar endorsement deal

Xavi nets Audi Qatar endorsement deal

Soccer legend becomes a new brand ambassador of automotive manufacturer.

11 October 2017

Reports: Dannon replaces Cam Newton with Dak Prescott

Reports: Dannon replaces Cam Newton with Dak Prescott

Yoghurt brand signs endorsement deal with Dallas Cowboys quarterback.

09 October 2017

Tom Daley dives into Bulk Powders partnership

Tom Daley dives into Bulk Powders partnership

British Olympian agrees deal with dietary supplement brand.

06 October 2017

Eniola Aluko nets Sally Hansen deal

Eniola Aluko nets Sally Hansen deal

Women’s soccer star is ambassador for beauty brand.

06 October 2017

Dannon drops Cam Newton following sexist remark

Dannon drops Cam Newton following sexist remark

Former NFL MVP loses endorsement deal after public backlash to his comments.

06 October 2017

Robert Lewandowski co-founds RL Media

Robert Lewandowski co-founds RL Media

Polish soccer superstar collaborates with Group One to open media house.

04 October 2017

Lewis Hamilton steers into MV Agusta deal

Lewis Hamilton steers into MV Agusta deal

British Formula One driver signs partnership with motorcycle manufacturer.

28 September 2017

Hull City star Grosicki signs personal endorsement deal

Hull City star Grosicki signs personal endorsement deal

Polish soccer player announced as Manta’s new brand ambassador.

22 September 2017

Coca Cola pens endorsement deal with Fifa’s Alex Hunter

Coca Cola pens endorsement deal with Fifa’s Alex Hunter

Soft drink giant signs soccer video game character as brand ambassador.

21 September 2017

Eliud Kipchoge sprints for the line with Isuzu

Eliud Kipchoge sprints for the line with Isuzu

Kenyan Olympic champion becomes brand ambassador for Japanese carmaker.

14 September 2017

Russell Westbrook pens ten-year Jordan Brand extension

Russell Westbrook pens ten-year Jordan Brand extension

NBA MVP’s new shoe deal with Nike offshoot valued as its most lucrative to date.

13 September 2017

Olivier Giroud agrees to sharpen up

Olivier Giroud agrees to sharpen up

Arsenal soccer star signs endorsement deal with Beardilizer.

05 September 2017

Kyle Edmund joins StarWing Sports

Kyle Edmund joins StarWing Sports

22-year-old British tennis star moves from IMG.

04 September 2017

Wilfried Zaha teams up with Soapbox London

Wilfried Zaha teams up with Soapbox London

Agency to manage Ivorian soccer star’s media, PR and social strategy.

31 August 2017

David Beckham signs up with Pro Evolution Soccer

David Beckham signs up with Pro Evolution Soccer

Soccer legend will feature on new edition of soccer video game.

22 August 2017

Patrick Reed clocks in with Hublot

Patrick Reed clocks in with Hublot

American golfer named brand ambassador for Swiss watchmaker.

17 August 2017