Bayern Munich take flight with Qatar Airways until 2023

Bayern Munich take flight with Qatar Airways until 2023

Qatar’s state-owned flag carrier replaces Lufthansa as official airline of German soccer giants.

20 February 2018

Darrell Wallace Jr secures new sponsor for Atlanta race

Darrell Wallace Jr secures new sponsor for Atlanta race

Nascar Racing Experience partners with driver after second-place finish at Daytona.

20 February 2018

Santos net new Umbro supplier deal

Santos net new Umbro supplier deal

Brazilian soccer side renegotiates agreement with English sportswear brand.

20 February 2018

Royal Challengers Bangalore cement Dura deal

Royal Challengers Bangalore cement Dura deal

Cement manufacturer replaces Kingfisher as IPL cricket team’s back-of-shirt sponsor.

20 February 2018

Levante agree Saudi shirt sponsor deal

Levante agree Saudi shirt sponsor deal

Spanish soccer side partner with Jawwy.

20 February 2018

Sauber F1 drive home trio of deals

Sauber F1 drive home trio of deals

Carrera, Richard Mille and Kappa partner with Formula One team.

20 February 2018

Renault F1 teams up with Alibaba’s Tmall

Renault F1 teams up with Alibaba’s Tmall

Formula One outfit target increased brand awareness in China with new partnership.

20 February 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day.

20 February 2018

Red Bull Racing see clearly with DITA deal

Red Bull Racing see clearly with DITA deal

Formula One team sign official eyewear partner as new season looms.

19 February 2018

AS Roma score Moovit deal

AS Roma score Moovit deal

Italian soccer side partner with transit application.

19 February 2018

Red Stripe funds Jamaican bobsled team for PyeongChang 2018

Red Stripe funds Jamaican bobsled team for PyeongChang 2018

Beer brand partners with women's squad following sudden resignation of coach.

19 February 2018

Nascar reignites paint partnership with Axalta

Nascar reignites paint partnership with Axalta

Stock car racing organisation agrees multi-year deal ahead of Daytona 500.

19 February 2018

Arsenal sign record-breaking extension with Emirates

Arsenal sign record-breaking extension with Emirates

English soccer giants renew shirt sponsorship deal for further five years.

19 February 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day.

19 February 2018

Houston Texans land Satisfi Labs AI deal

Houston Texans land Satisfi Labs AI deal

Tech company to provide AI services to enhance onsite and online fan experiences.

16 February 2018

Richard Childress Racing appoint Ansys to improve car speeds

Richard Childress Racing appoint Ansys to improve car speeds

Nascar team will leverage company’s software to predict performance.

16 February 2018