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How Hookit unlocks the real value of brand data

How Hookit unlocks the real value of brand data

Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.

15 February 2018 | By Guest Contributor

ESPORTS WEEK: Overwatch League - changing the business of esports?

ESPORTS WEEK: Overwatch League - changing the business of esports?

Part two of SportsPro's Esports Week focuses on Blizzard Entertainment’s Overwatch League, which launched amid much hype and anticipation in January, bringing a clutch of major league investors and a familiar franchise-based business model to the burgeoning business of esports.

12 February 2018 | By Michael Long

2017 in review: the sports business year in deals

2017 in review: the sports business year in deals

From an unprecedented arrangement that saw two Olympics awarded at the same time, to major moves by Disney and Amazon, SportsPro takes a month-by-month look back at the year’s deal-making highlights.

20 December 2017 | By Michael Long

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