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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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Elegance in equine form

Elegance in equine form

Equestrian dressage brings rider and horse together in perfect artistic unison, attracts a global audience of 393 million and has been a stalwart event at the Summer Olympic Games since 1912. Now, the International Equestrian Federation is seeking to build out the commercial offering for a discipline it sees as the peak of horse training.

04 January 2018 | By George Dudley

Rounding bases: BAMTECH’s European venture

Rounding bases: BAMTECH’s European venture

From its origins as part of Major League Baseball’s digital unit, BAMTECH Media has risen to become one of the most influential companies in live streaming. Now, BAMTECH Europe is taking on new territories across the Atlantic.

03 January 2018 | By Eoin Connolly

Channelling spirit: The OTT Olympics

Channelling spirit: The OTT Olympics

One of the biggest media events of the new sporting year will come early. PyeongChang 2018 will see another advance in the operations of Olympic Broadcasting Services, and a Games-time debut for the Olympic Channel.

02 January 2018 | By Eoin Connolly

Giving it a Bash: Cricket Australia’s Kim McConnie on the biggest BBL so far

Giving it a Bash: Cricket Australia’s Kim McConnie on the biggest BBL so far

Australia is playing host to men’s and women’s Ashes series this summer, resuming an age-old rivalry with England, but at the heart of its cricket season are a pair of youthful events with a focus on the future. Kim McConnie, a new arrival from PepsiCo with big-time sports entertainment experience, is the new woman in charge of the Big Bash Leagues.

20 December 2017 | By Eoin Connolly

Against the ropes: going behind the scenes with Fighting Spirit

Against the ropes: going behind the scenes with Fighting Spirit

Founded in 2004, Fighting Spirit has promoted a range of boxing, kickboxing, MMA, Muay Thai and wrestling events around the world. SportsPro made the trip to Antwerp, Belgium for the latest instalment of Enfusion, the company’s kickboxing property, to find out how Fighting Spirit’s promotions have built a loyal fanbase, and to learn more about its plans to expand into new markets.

13 November 2017 | By Sam Carp

A hand on the future: Behind the scenes at the VELUX EHF FINAL4

A hand on the future: Behind the scenes at the VELUX EHF FINAL4

The VELUX EHF FINAL4 is the climax of the European Handball Federation’s signature club tournament, the EHF Champions League, and since 2010 has become a compelling showcase for a sport whose popularity can be underestimated. The 2017 edition at Cologne’s LANXESS arena heralded an era of further growth and change to come.

31 October 2017 | By Adam Nelson

Opening up: ECB chief executive Tom Harrison on cricket’s broadcast evolution

Opening up: ECB chief executive Tom Harrison on cricket’s broadcast evolution

After over a decade behind the paywall, the England and Wales Cricket Board signed a new broadcast deal in the summer which ensured the return of live coverage on free-to-air TV while also delivering a significant boost in income. Chief executive Tom Harrison explains how the agreements are fundamental to the search for a more open and diverse fanbase.

25 October 2017 | By Eoin Connolly

Talking Liberty: Sean Bratches on Formula One’s new era

Talking Liberty: Sean Bratches on Formula One’s new era

Ten months into Liberty Media’s stewardship of Formula One, Sean Bratches and Frank Arthofer, two of the men brought on board to transform the championship’s commercial outlook, tell SportsPro about the challenges and opportunities that lie ahead for motorsport’s biggest beast.

24 October 2017 | By Adam Nelson

Eleventh hour: An interview with Marc Watson

Eleventh hour: An interview with Marc Watson

Marc Watson has history in managing the arrival of a sports broadcasting newcomer and since the start of 2015, he’s been doing it again as executive chairman and chief executive of Eleven Sports. Now, new markets and new platforms are coming into play for an organisation which is acting locally on global ambitions.

23 October 2017 | By Eoin Connolly

In the ring with Fighting Spirit

In the ring with Fighting Spirit

Laurent Pourrut, chief executive of Fighting Spirit, discusses the event promotion company’s rich stable of combat sport properties, which are proving a knockout around the world.

20 October 2017 | By Sam Carp

Around the world in eight legs with the Clipper Race

Around the world in eight legs with the Clipper Race

The Clipper Round the World Yacht Race is the ultimate test for an amateur sailor. The brainchild of Sir Robin Knox-Johnston and William Ward, now on its 11th edition, offers both sailors and sponsors a unique opportunity to take on one of the biggest challenges of the natural world.

20 October 2017 | By George Dudley

Striking for Glory with kickboxing’s biggest promotion

Striking for Glory with kickboxing’s biggest promotion

Launched in 2012 with the aim of taking the sport of kickboxing to new heights, GLORY Sports International has already established itself as the world’s leading kickboxing brand. The company faces the challenges of functioning in an increasingly fragmented broadcasting landscape, and the need to bring in a wider audience, but there’s plenty of punching power in the pipeline.

19 October 2017 | By Elena Holmes

Pivot to video: Going OTT with Sportradar

Pivot to video: Going OTT with Sportradar

Sports data and content specialist Sportradar AG dramatically enhanced its over-the-top streaming capabilities with its acquisition of Sportsman Media Holding in 2016. A year on, the Swiss-based firm is eyeing further growth in a burgeoning OTT market.

19 October 2017 | By Michael Long

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