Barclays renews as Premier League title sponsor
Barclays has extended its title sponsorship of England's Premier League for an additional three-year period.
Barclays' new UK£120 million (US$185 million) deal will see the most-watched soccer league in the world continue to be known as the Barclay's Premier League until the end of the 2015/16 European soccer season.
Barclays' previous three-year extension, which was agreed in 2009 and runs until the end of the 2012/13 season, was worth UK£82.5 million (US$127 million).
According to an official statement on premierleague.com, 'The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.
Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.'
The British financial services company has served as the Premier League's title sponsor since replacing Barclaycard in 2004.
Barclays' latest agreement comes at a time when the bank is suffering heavy criticism for the Libor fixing scandal.blog comments powered by Disqus
- Length of contract: 3 years
- Annualised value: US$61.6 million
- Overall value: US$185 million
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