Beers are on Worcester as rugby club secure deal

01 February 2009 | Posted in Sponsorship, Rugby | By Adam Fraser

Length of contract: 3 years | Annualised value: US$335,000 | Overall value: US$1 million

Guinness Premiership rugby union club Worcester Warriors have extended their sponsorship deal with brewers Carlsberg for a further three years.

"As the stadium and facilities continue to grow and improve, so will the levels of service offered," said Charlie Little, general manager of Worcester Warriors.

"New mobile bars have already been commissioned, to ensure the fans get an efficient and enjoyable experience.

"To continue working in partnership with such a high profile brand in the sports sector is fantastic recognition for the club.

"We look forward to a long and mutually successful relationship in the future.”

Rob Sandall, sales director for Carlsberg UK, said: "Carlsberg UK through its Tetley's brand has been synonymous with rugby over the last 10 years.

"Our relationship with Worcester Warriors has continued to flourish both on and off the pitch and we are delighted to be able to extend our working partnership."