Wine company sponsors biennial golf competition.
Rock legends collaborate on fashion collection with French soccer side.
Australian soccer side partner with casino company.
Tech company renews with German soccer side.
English soccer giants sign exclusive partnership with entertainment company.
NBA franchise enters youth-focused partnership with sportswear giant.
Rugby, Gotham Classic and Six Day cycling in the industry news digest.
Travel company to sponsor European soccer’s national team competitions until 2022.
Welsh soccer’s governing body signs two-year deal with grassroots partner.
Clothing retailer sponsors NFL team.
Serie A club extend hospitality partnership with catering company for 2017/18.
Five-year extension will cover biathlon, bobsleigh and skeleton, and luge.
Another quick run-down of sports industry tie-ups.
Chinese beverage retailer sponsors tennis tournament; digital video platform renews.
North America’s leading sports league signs extension with ticketing platform.
French soccer club confirm new two-year deal with car manufacturer.