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NBA’s Ben Morel on its successful NBA London Game

NBA’s Ben Morel on its successful NBA London Game

Ahead of the eighth NBA London Game next month, Ben Morel, managing director for NBA EMEA, discusses the evolution of basketball in Europe, fan engagement, and the fixture’s new partnerships with Müller and Nike.

15 December 2017 | By George Dudley

Brightcove’s Mark Blair on the evolution of video

Brightcove’s Mark Blair on the evolution of video

Mark Blair, senior vice president, international at Brightcove, explains how the company has adapted to changes in the digital environment to help clients distribute video content seamlessly across various devices and formats.

27 November 2017 | By Sam Carp

Trial by fire: Simon Green on BT Sport’s Ashes Test cricket debut

Trial by fire: Simon Green on BT Sport’s Ashes Test cricket debut

Australia and England’s men’s cricket teams will resume one of world sport’s oldest rivalries when their five-Test Ashes series begins in Brisbane on 23rd November. Back in the UK, pay-TV channel BT Sport will be showing the series for the first time. Simon Green, the head of BT Sport, explains how the channel aims to make its mark on the historic contest.

17 November 2017 | By George Dudley

Hawk-Eye Live: Sam Green on the future of officiating aids in tennis and beyond

Hawk-Eye Live: Sam Green on the future of officiating aids in tennis and beyond

Among a host of other experiments, November’s inaugural ATP Next Gen Finals saw the successful debut of the Hawk-Eye Live automated line calling system. Hawk-Eye Innovations head of tennis Sam Green discussess the inner workings of the system, its roots in soccer, and the future of refereeing aids.

16 November 2017 | By Eoin Connolly

On brand with Major League Soccer’s David Bruce

On brand with Major League Soccer’s David Bruce

David Bruce, vice president of brand at Major League Soccer (MLS), discusses the league’s status in global soccer, how it is developing as a brand and David Beckham’s proposed Miami franchise.

20 October 2017 | By George Dudley

A Brave new world for Lagardère Plus

A Brave new world for Lagardère Plus

After the launch of Lagardère Plus and its subsequent acquisition of creative agency Brave, SportsPro speaks with two of the senior figures involved about the new entity and how it will operate going forward.

20 October 2017 | By Adam Nelson

Potting at the rings: Snooker’s Olympic dream

Potting at the rings: Snooker’s Olympic dream

The World Snooker Federation (WSF) was launched last week and its president Jason Ferguson exclusively discusses how the new federation will help snooker become an Olympic and Paralympic sport.

19 October 2017 | By George Dudley

The global differentiator for sports: an interview with MX1

The global differentiator for sports: an interview with MX1

Dana Dar, director of product marketing, sports and events at global channel and content distribution network MX1, tells SportsPro about the company’s formation, the challenges that it has faced, and the opportunities opening up in the sector over the coming years.

18 October 2017 | By Adam Nelson

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